Why Starters.io?  

It’s straight from one of the greatest business books of our generation, Rework by Jason Fried, David Heinemeier Hansson

“Let’s retire the term entrepreneur. It’s outdated and loaded with baggage. It smells like a members-only club. Everyone should be encouraged to start his own business, and not some rate breed that self-identifies as entrepreneurs.


There’s a new group of people out there starting business. They’re turning profits yet never think of themselves as entrepreneurs. A lot of them done even think of themselves as business owners. They are just doing what they love on their own terms and getting paid for it.


So let’s replace the fancy-sounding worth with something a bit more down-to-earth. Instead of entrepreneurs, let’s call them starters. Anyone who creates new business is a starter. You don’t need an MBA, a certificate, a fancy suit, a briefcase, or an above-average, tolerance for risk. You just need an idea, a touch of confidence, and a push to get you started.”

Todd Dickerson

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  • Jason Smith

    Todd, congrats on an 8 figure Saas co. Bootstrapped? Regardless, not easy. Love Jason’s book and the term starters. I’ve got a holding title on my LI profile right now before announcing my new co – coincidentally it’s ‘entrepreneur’. With all due respect to Jason, calling myself a Starter feels far more clubby than a generic term like entrepreneur. I’ve personally never felt special calling myself or anyone else an entrepreneur. If anything, it felt like consultant — a semi-ambiguous term that could mean you’re killing it or are fighting for income before your next real job…..I got to your site through a circuitous route. I’m actually looking for a designer named Jason who has the @jasons twitter handle. Happen to know him? If so, please reach out to me at onemoresmith at hotmail (it’s my spam email but I’ll get it and wld rather not leave other emails in a public post ;-). Would very much appreciate a response even if you don’t know him or can’t connect me. Best /Jason

    • http://www.spontent.com Todd Dickerson

      Hey Jason, think you’re looking for https://www.linkedin.com/in/jasonthekid he’s worked with me on a number of projects in the past.

      Also, yes fully bootstrapped with 2 other partners. ClickFunnels.com – turned out the past year of rapid 300%+ growth has left little time for this blog 🙂 Maybe one day here!..